ECOBEE BRAND SYSTEMS DESIGN
WORKING FROM THE GROUND UP.
To further develop and build the brand, we created several efficient design systems from the ground up. One of the more arduous projects was to solve the problem of custom formations and device bundling for use in marketing creative. We needed to remedy the challenge of planning endless shoots for newly imagined bundle configurations. The isometric system was the perfect solution for this. It provided a flexible and versatile library that was self serve and highly customizable.
CREATIVE APPLICATION
EMAIL DESIGN LIBRARY
We created individual modules that would serve as templated pieces to build email communications more efficiently. This would allow us to save significant time in design time and easily adapt any creative needs within the organization and distributed amongst the creative team for creation.
The Figma library was shared amongst Product, UX and marketing in order to leverage the same brand consistency.
Email Communications act as a significant portion for engagement and sales and part of our objective was to find efficiencies for speed and streamline the creative process for production while maintaining consistency and adopting our new brand look.
Below, we began constructing a Design Library specifically for email design.