TELLING THE STORY
OF ECOBEE, A PLANET
POSITIVE BRAND.
PERFECT ALIGNMENT
OF BRAND, VALUES, MISSION, PURPOSE
AND STORY.
Setting ecobee apart as a purpose-led brand isn’t easy when major tech giants of the smart home industry focus purely on performance. To bridge a message of functionality with a larger brand promise, we sought to enhance our visual communications using an abstract approach to demonstrate how the Smart Thermostat with voice control can transform the home and the planet.